Guides
Simple Tricks of the Trade.
Short, practical guides for founders who make their own content: lighting, filming for social, clean audio, and the small moves that make a big difference. Everything here uses gear you already own.
Lighting
Light Is the First Decision
The one variable that changes a shot more than any camera, and the honest line between correct light and cinema.
Read the GuideAudio
Sound Is Half the Picture
Viewers forgive a rough picture and never forgive bad sound. Clean voice on your phone, and the mix you cannot hear until it is missing.
Read the GuideComposition
Nothing in the Frame by Accident
Thirds, headroom, background, eye level, and the point where framing stops being rules and becomes direction.
Read the GuidePresence
Talking to Camera
The camera flattens everyone. Eyeline, energy, beats instead of scripts, and what a director changes that no habit can.
Read the GuidePrefer to read? The essays and analysis live over on Articles.
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